The Ultimate Motivator: Death
“Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.”
Below are examples of Content Creation I have created, designed, in some cases shot and edited.
Cumbria Police Social Media Campaign for Personal Safety Summer 2019
Cumbria Police Apprenticeship Facebook Launch 2019
Cumbria Police launched an apprenticeship programme to recruit new officers. I was asked to come up with a campaign specifically for Facebook. It was designed in square aspect ratio and kept under a minute for maximum screen exposure on mobile phones.
Rapid Process Improvement Workshop 2018 North Cumbria University Hospital
Signing For Breathing
I was assigned to write a press release on this programme that was being launched by the Trust. I decided to also put together this video piece for social media. It was shot on my iphone.
An explanation of how Integrated Care Communities Work
I was asked to put together an explainer for the public on what an Integrated Care Community would be and how people would benefit.
Carlisle Focus Launch
Carlisle Focus is designed to enhance engagement between the public and Cumbria Police. The way people communicate has changed, and now, more than ever, people want to talk to us online and through social media and we, as a service provider are looking to utilise and support this change.
Cumbria Police Stalking Awareness Campaign 2019
We created six videos for the campaign to run across our social media channels.
Cumbria Police Summer Safety Campaign 2019
2017 NCUH Staff Survey Push Campaign
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